The Secret Science Behind Big Data And Word Of Mouth

Editor's note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. Why do some companies, products and services get more word of mouth than others? It's not luck. There's a science behind it. Social media gurus always preach that no one talks about boring products or boring ideas. So you would think that more interesting products and brands get talked about more. Surprisingly, novel things get brought up more th...